Monday, May 25, 2020

Sophocles Antigone An Ancient Greek Writer And...

Antigone Sophocles is an Ancient Greek writer and philosopher, who wrote one of the greatest stories of all tome Antigone. Sophocles is also said to be one of the greatest minds in achievements and times of Sophocles’. Sophocles was born about 496 BC at Colonus in Attica, near Athens and died 406 BC. He lived in the most brilliant intellectual period of Athens. Sophocles, his father, was a wealthy Athenian citizen and gave him a sound education in music, gymnastics, and dancing. He was well known as having a reputation for leaving and esthetic taste. He was well versed in Homer and the Greek lyric poets, and because of his industriousness he was known as the â€Å"Attic Bee’’. Do to his youthful beauty, he was chosen to lead the chorus in†¦show more content†¦Sophocles wrote more than 120 tragedies, only a mear seven have survived. â€Å"Plutarch tells us that there were three periods in Sophocles’ literary developed: imitation of the grand style of Aesc hylus, use of artificial and incisive style, and use of the best style and that which is most expressive of character. It is only from the third period we have examples of.† The seven tragedies that survive are Ajax 447 BC, Antigone 442/441 BC, Oedipus at Colonus 401 BC, and Tracheniae 437-432 BC, Oedipus Rex as a perfect tragedy. Sophocles made many improvements to plays such as adding scene painting and a third actor. He increased the number of the chorus from twelve to fifteen, and reduced the proportion of the play given to the chorus, thereby accelerating the progress of the action; he also made better tragic masks and made many other technical improvements. A grandmaster in the delineation of characters, he is credited with the invention of the heroic maiden, and the ingenuous young man. Antigone is the young princess who pits herself against her uncle, King Creon. She defies his cruel judgement forbidding the burial of her brother Polyneicess who in attempt to invade Th ebes and seize the thrown from his brother Eteocles, slew himself into mortal combat and in turn was slain. Against the pleas of her sister Ismene and her fiancà © Haemon. Antigone goes to her death holding to her defiance and buries Polyneicess. The theme of Antigone had

Friday, May 15, 2020

Psoriasis The Genetic And Immune Mediated Implications

Psoriasis: The Genetic and Immune-Mediated Implications Psoriasis is a common chronic autoimmune disorder that is characterized as having an immune-mediated inflammatory pathology which presents with skin lesions that vary in severity. Affecting nearly 3% of the world population (Jadali Eslami 2014) the cause of psoriasis in not fully understood, but there is considerable evidence that points to genetic, environmental, and immunological factors that influence the disease. Psoriasis is largely associated as a skin disorder that presents with lesions that form raised, red, scaly patches which can be very uncomfortable to an affected individual. The effects of this disease primarily target the skin tissues but can disturb many other organ systems as well, resulting in negative implications affecting the health of an individual system wide. Psoriasis has even been linked with increased risks of other common illnesses including certain cancers, heart disease, as well as other immune disorders like Crohn’s disease and ulcerati ve colitis (Menter et al. 2008). Psoriasis is non-contagious and is thought to have a largely genetic component that is triggered by environmental factors such as stress or allergens. The result of these triggers is an overproduction of new skin cells, which build up to form raised silvery patches called plaques. There is no cure for psoriasis, therefore treatments focus on the relief and control of symptoms. A number ofShow MoreRelatedEssay On Implication Of JK-STAT1490 Words   |  6 PagesImplications of JAK-STAT in disease So far, we have seen that this pathway is accountable for the transduction of extracellular stimulus into transcriptional factors that regulate several cellular functions. STATs are also known to exert additional functions such as affecting oxidative phosphorylation in mitochondria, regulating chromatin compliance and epigenetic markings in the nucleus and interacting with the microtubule components in the cytoplasm which are responsible for cellular motility (4)Read MoreCase Study on Hypokalemia8797 Words   |  36 Pagesexplanation and diagram. 9. To discuss the ideal and actual medical management for the subject. 10. To interpret the diagnostic and laboratory test result and its corresponding nursing clinical implications. 11. To discuss the different medication given and its corresponding nursing responsibilities 12. To discuss implication of different nursing theorist. 13. To formulate effective nursing care plan based on actual and potential health needs. 14. To give out recommendation and health teaching applicable toRead MoreSocm Study Guide Essay30404 Words   |  122 Pagesmovement; transport; buffers; defense; control and coordination of activities | Nucleic acids | C, H, O, N, and P; nucleotides composed of phosphates, sugars, and nitrogenous bases | Obtained in diet or manufactured | Storage and processing of genetic information | High-energy compounds | Nucleotides joined to phosphates by high-energy bonds | Synthesized by all cells | Storage or transfer of energy | 10 Describe the role of enzymes in the metabolism - Enzymes are special proteins that

Wednesday, May 6, 2020

The Psychosocial Factors That Impacted Behavior And Action...

In this assignment, students are required to identify experiences of intrapsychic, interpersonal, and group-to-group conflicts. In addition to writing a brief description of the psychosocial factors influence that impacted behavior and action the conflict events. Types of Conflict Values Personality Emotional Intelligence Conflict Style Intrapsychic X A person applied for a position with the organization. The prospective employee was a member of a religious community that commanded the wearing of head wraps. The day of interview the prospective employee asked if it was acceptable to wear the head wrap to work. The hiring manager said yes the organization would permit the wearing of the head wrap. The employee worked effectively for three month. The organization changed the leaders and policies was developed and implemented a dress code and wearing heads wrap was not adequate for organization work environment. The hiring manager informed the employee of the new polices. The employee desperately needed the job, however; the religious community would not allow public appearances without head covering. Intrapsychic was the employee conflict and the experience was a faith crisis. The psychosocial factors perspective was personality which causes a person who was routinely pleasant and calm, to response with emotions and outraged, when the hiring informed the employee of the new dress code polices. Types of Conflict Values Personality Emotional IntelligenceShow MoreRelatedMy Mother Who Has Played A Very Important Role Within My Life Essay1374 Words   |  6 Pagesrelationship between time and human behaviors. â€Å"Biological, psychological, and social factors act independently, cumulatively, and interactively to shape people’s lives from conception to death†(). These events shape a person’s life based on event histories, and are impacted from different periods within their lives. Cohorts, Transitions, Trajectories, Life events and Turning Points are all basic concepts of the life course perspective and can be seen as major factors in the timing of lives in individualsRead MoreThe Psychoobiography Of Michael Jackson1657 Words   |  7 Pagesable to have a normal childhood filled with experiences that most children have. He was in the public eye since he was five years old. This may have led to his behavior as an adult and his fascination with chil dren. Freud would have said, according to the psychoanalytic theory, that his actions as an adult as well as his personality and behavior were directly related to his experiences, unconscious forces, and memories as a child. However, Erikson very well might have argued that Michael’s interactionsRead MoreThe Human Body And Mind1350 Words   |  6 Pagespatient’s physical health and mental state possibly creating greater negative effects to the body, than the poor diagnosis itself (Rogers-Clark, McCarthy Martin-McDonald, 2005). The human body and mind, through a range of internal and external factors, develops responses to this negative diagnoses (Rogers-Clark, McCarthy Martin-McDonald, 2005). Physical Response The initial psychological response often takes the form of physical impact. This is directly correlated to the arrival of anxietyRead More What is borderline personality disorder? Essay1955 Words   |  8 PagesIdentity disturbance: markedly and persistently unstable self-image or sense of self 4. Impulsivity in at least two areas that are potentially self-damaging (e.g., spending, sex, substance abuse, reckless driving, binge eating) 5. Recurrent suicidal behavior, gestures, or threats, or self-mutilating behaviour 6. Affective instability due to a marked reactivity of mood (e.g., intense episodic dysphoria, irritability, or anxiety usually lasting a few hours and only rarely more than a few days) 7. ChronicRead MoreNew York City Ghetto Of Harlem4103 Words   |  17 Pagesdeliberately dropped 3-day old Abdul, Precious finally fought back, and fled the home with Abdul. With no place to go, Precious broke into her school classroom. After Ms. Rain discovered Precious and baby Ab dul the following morning, she immediately took action, calling local shelters looking for a place for Precious to stay. She took Precious and Abdul in for the night, and encouraged Precious to continue her schooling while she raised Abdul in a halfway house. Not only did Ms. Rain teach Precious howRead MoreCause and Impact Analysis on the Main Character’s Suffering in Elizabeth Gilbert’s Novel Eat, Pray, Love7348 Words   |  30 Pageswas a true picture or replication of human’s life. The focus of literature was mankind’s life and the problem in it. It described that mankind’s life had many ways of expressing their felling, imagination, creation, and communication definitely the events of taking human life. Long in his book,† English literature,†(194:8) writes that literature is the expression of life in the word of troughs and beauty, it is the written record of man’s thoughts, emotions, aspirations, it is the story, and the onlyRead MoreThe Power Of Positive Psychology : A Rich And Meaningful Life4243 Words   |  17 PagesBeatriz Diez Keiser University Abstract Positive Psychology is a new area of psychology field that is gaining great momentum for its focuses on human strengths and in the positive of human functioning. The power of positive psychology has impacted people’s lives. This new branch of psychology emphasizes the value of positive emotions, positive psychological traits, positive relationships, and positive institutions for preventing chronic illness and malaise. This new and emerging perspectiveRead MoreDomestic Violence and Its Effect on Children4845 Words   |  20 Pagesnegatively influence relationships with extended family, friends, in their workplace and their community (Bosch, 2006). Wolfe et al (2003) concluded that children who were both abused and exposed to domestic violence had higher levels of emotional and behavior problems. The problems posed by children’s exposure to violence not only affect children’s physical health and safety, but also their psychological adjustment, social relations, and academic achievement. The impact of violence exposure goes beyondRead MoreOptimism in Modern Psychology: The Power of Positive Thinking3327 Words   |  14 Pagesand psychologists have for a long time been interested in the trait of optimism. Scientists come to the basic conclusions that optimism can be a positive or negative trait depending on the situation, person, environment, and many other competing factors. The definition can be seen in real world examples, and research surrounding the definitions of optimism were very similar and did not completely differ too much from one another. The differences may involve regards to social optimism, and op timismRead MoreAfrican American Daughters And Non Residential Fathers : A Qualitative Exploration9462 Words   |  38 Pageswithin myself, as well as with my nonresidential father. Through the preparation for this study, I have a better understanding of the external and internal factors that can and will affect the father-daughter relationship. Some scholars have argued the notion that fathers are important contributors to their children and adolescents’ psychosocial development (Mandara, Murray, Joyner, 2005). According to Allgood, Beckert, and Peterson (2012), researchers are beginning to understand the importance

Tuesday, May 5, 2020

Marketing Plan for Coca Cola Australia †Myassignmenthelp.Com

Question: Discuss About The Marketing Plan For Coca Cola Australia? Answer: Introduction Developing a marketing plan includes many researches on different important sectors such as target customers and appropriate market. Marketing plan is a primary stage before sending the product for the market exposure. The plan is made in accordance to the marketing etiquettes, which is very much required while campaigning and marketing a new product (Hollensen 2015). This assignment would try to propose some strategies for a marketing plan for the Coca-Cola Company in Australia. The main purpose of this assignment would be to propose a marketing plan for varied range of products of Coca-Cola in Australia. Moreover, the paper would check every required parameter for a marketing plan development. Identifying market segment To identify the right market segment for the product is of utmost importance for the company. This is because of the fact that a particular product can never target the entire market. Moreover, this would reduce the affirmative control of the company on the customer base. Market segmentation does reduce the area of market and divides it into several segments, which helps the company concentrate on selective types of consumers. This further helps the company become more consumer specific, which is cost-effective as well as healthier for an improved business performance (Westwood 2016). Following are some of the necessary market segmentation for the Coca-Cola products: Psychographic segmentation This is one of the very important factors for segmenting the market as this includes segmenting consumers based on their lifestyles, interest and attitudes. The targeted consumer would be of the age group (14-43). However, it is not necessary that it is only limited to this age group. Moreover, those who are very health conscious and are diabetic patients, they would also be targeted. The chosen products are in varied range such as diet coke, Coca-Cola classic, Coca-Cola with Stevia and zero sugar coke. The chosen products are of different kinds such as low o sugar, zero on sugar and high on sugar. Moreover, the market segmentation would be done accordingly. The less sugar-contained products would be segmented by advertising the speciality into such market, which has health conscious customers in it (Boone and Kurtz 2013). Behaviouristic segmentation This kind of market segmentation targets those customers who are loyal to the brand. The company can use its available data on its existing customers for analyzing the potential loyal customers of the company (Terpstra, Foley and Sarathy 2012). Geographic segmentation This is the segmentation of products based on suitable geographic places for the products in concern. For example, Nestle promotes Nescafe in the colder parts of world for an entire long year; however, to other parts of world, the company goes with the winter season in particular. The market segmentation for the Coca-Cola would be those people of Australia who are living in comparatively hotter parts of the country such as Darwin, Brisbane, Sydney, Perth and Adelaide. These are some cities, which have high temperatures even during the winter season (Babin and Zikmund 2015). The Coca-Cola or any other soft drinks are always a good option for the people living in some hotter parts of world. People living in the hotter parts of world finds thing difficult to adjust to the hotter weather condition. They then do some alternative option to provide them some sort of relieves from the scorching heat of Sun. For example, they wear cotton made clothes, which is a bad a bsorber of sunlight and hence, it is a good resource of less heat. On a same note, people living in hotter parts of world find beverages as a better option against scorching heat. Nevertheless, Coca-Cola is one of the kinds of beverage, which people living in some hotter parts of world finds suitable to their needs (Baker 2014). Figure 1: Market Segmentation Source: (Boone and Kurtz 2013) Suitable market targets The suitable target market is very important in reaching to the targeted industry. To launch a product, it is imperative to reach to the targeted industry. For the marketing of Coca-Cola, the targeted market would be the Beverages industry. In the beverages market, people have different choices such as wine, bear, energy and health drink and soft drinks (Wilson and Gilligan 2012). Figure 2: Suitable Market Target Source: (Palmer 2012) Needs analysis Different products serve different needs such as Coca-Cola with Stevia and Zero Sugar Coke is less harmful for the diabetic patients. The highly growing concerns towards the health conscious activities are binding up customers with the essence of healthcare diets. Nevertheless, soft drinks such as Coca-Cola and other competitors can never serve the purpose of health betterment. People have now become habituated of having cold drinks at different occasions such as at parties, at social gatherings and the personal fulfilment. This is something, which has attracted the Coca-Cola Company towards the marketing of its different products in Australia, as it has both for the health conscious people and for those who love to enjoy (Armstrong et al. 2014). SWOT analysis Strengths Widely popular company Wide range of products and relevant customers loyalty to the companies Brand value Weaknesses Rising case of obesity Rising concerns for the healthier drinks Opportunities Large number of hotter cities in Australia Industry is growing Threats Product imitation as the concept can be easily copied by some other competitors such as Pepsi Customer behaviour, which is highly volatile in nature Table 1: SWOT analysis Source: (created by author) The company is basically a manufacturer of different kinds of soft drinks; however, the changing dimensions of the world and the changing drinking behaviour of customers are a potential threat to the product. People now days are more inclined towards health drinks. They are less driven towards the normal soft drinks. The only major driven point towards the soft drinks is the weather conditions and the lifestyles of the Australian people. These are the two factors, which is the main sell point for irrespective kinds of soft drinks in the market (Czinkota and Ronkainen 2013). Market environment analysis PESTLE analysis Political The local government of Australia is very supportive to the different kinds of industries in the country During the recession in the year 2007, US and European countries did feel the heat of recession but Australia could somehow manage its resources The local government of Australia hardly intervene in the industrial affairs, which is a good sign for the new product launch Political condition is very stable in the country, which is a good sign for the new product launch Economy Highly notable capital growth in the country is a good sign for the new product launch Hold good during the time of recession in the year 2007 Stable economy Social People are adequate with the usage of Stevia as they have already used this in their regular drinks at home High consumption rates Good number of rich family Technology The local government is well supportive in nature It funds around 55% to the advancement of technology Have efficient research development centres such as CSIRO Technical advancement are attracting other companies towards the same product and thereby enhancing the market competition Environmental Notable number of hotter cities such as Darwin Notable number of hot cities during the time of winter such as Sydney Suitable climatic conditions for the consumption of cold drinks Legal Consumption and selling of cold drinks at different schools is prohibited The local government believes that soft drinks are a good resource to several medical disease such as Obesity Table 2: Market Environment analysis Source: (created by author) The market environment analysis of Australia clearly suggests that Coca-Cola should restrict its customer base with the proposed product launch and it should confine this to a limited number of customers. This should never include school children as selling of cold drinks at school premises is highly prohibited. However, the technological advancement and the flourishing economy of the country can encourage the company for the marketing of the products (Palmer 2012). This is because of the fact that the GDP growth per capita of the country is amongst the top countries, which performed better than some big names such as UK and US during the recession in 2007. This further means that average people in the country is capable enough of enjoying their lives, which also mean that they are highly inclined towards the every medium of luxury. The stable local government is also a handful weapon for the success of Coca-Cola (Kotler et al. 2015). Marketing mix Product 1. Coca-Cola Classic 2. Coca-Cola Zero Sugar 3. Coca-Cola with Stevia 4. Coca-Cola Mini Cans Price 1. Starting from AU$3.20 2. Starting from AU$3.50 3. Starting from AU$7.50 4. Starting from AU$8.50 Place Hot cities in Australia such as Brisbane, Darwin, Perth, Sydney and Adelaide Promotion PR campaign Online advertisements Newspaper advertisements Table 3: Marketing Mix Source: (Singh 2012) The products would be in several varieties, which include but are not limited to such as Coca-Cola Classic, Coca-Cola Zero Sugar, Coca-Cola with Stevia and Coca-Cola Mini Cans . The products would be launched on the selective regions initially. The places are such as Sydney, Perth, Brisbane and Darwin. This is because of the fact that these places have very hot climate even during the winter season. The launch of the product would be done by using some selective marketing communication tools such as PR and Advertisements (McKenzie-Mohr 2013). Figure 3: Marketing Mix Source: (Singh 2012) Conclusion The marketing planning for the different Coca-Cola products give a clear indication towards a fact that the product has its own customer base, which is based in different hot regions in Australia. However, defining the success of the product is hard to predict. This is because of the fact that the customers desire is volatile in nature. They sometimes throng to cold drinks to have some relief from the summer hot. However, they are also inclining towards the health related drinks such as Red Bull. The highly incrementing danger of cold drinks on the health is a concern for the new product launch. However, the socio-cultural lives in Australia do favour the flourish of the industry. The socio-cultural factors that exist in Australia is highly favouring to the successful marketing and outcomes of the different products of the Coca-Cola. Most of the Australian cities are hot regions such as Darwin, Perth, Sydney etc. These cities have high temperatures even during the winter season. Ther efore, the higher temperatures in most notable parts of Australia and their social lives are all a potential factors for the success of the business. Nevertheless, the products would face stiff competition from some other brands heath drinks such as Red Bull. The growing concern for healthier drinks is the one problem, which can make situations tough for the success in Australia References Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014.Principles of marketing. Pearson Australia. Babin, B.J. and Zikmund, W.G., 2015.Exploring marketing research. Cengage Learning. Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. Boone, L.E. and Kurtz, D.L., 2013.Contemporary marketing. Cengage learning. Czinkota, M.R. and Ronkainen, I.A., 2013.International marketing. Cengage Learning. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Kotler, P., Keller, K.L., Manceau, D. and Hmonnet-Goujot, A., 2015.Marketing management(Vol. 14). Englewood Cliffs, NJ: Prentice Hall. McKenzie-Mohr, D., 2013.Fostering sustainable behavior: An introduction to community-based social marketing. New society publishers. Palmer, A., 2012.Introduction to marketing: theory and practice. Oxford University Press. Singh, M., 2012. Marketing mix of 4Ps for competitive advantage.Journal of Business and Management,3(6), pp.40-45. Terpstra, V., Foley, J. and Sarathy, R., 2012.International marketing. Naper Press. West, D., Ford, J. and Ibrahim, E., 2015.Strategic marketing: creating competitive advantage. Oxford University Press. Westwood, J., 2016.How to write a marketing plan. Kogan Page Publishers. Wilson, R.M. and Gilligan, C., 2012.Strategic marketing management. Routledge.